fitness production
As Executive Producer of Peloton's Strength vertical and studio for Daily Burn, I ran all aspects of production for the subscription based digital companies. From daily livestreams, development and execution of content, programming forecast roadmaps, post production, to being the point between all other company divisions (ie: Marketing, Product, Engineering, design, social, etc.).
Peloton Interactive
Recruited to lead a high-performance team of producers on the Strength team in the creation of original fitness content streamed to over 6 million members. Delivered outstanding user experiences by driving diverse programming and fitness instructor roadmaps, while implementing groundbreaking industry technology.
Daily Burn
Recruited to lead development and production of original content for this on-demand fitness brand. Managed studio production teams, fitness trainers, agency relationships, production budgets, and guest talent. Planned, directed, and produced Daily Burn 365 live show and all app content, from concept through post production and delivery.
This is a spot we produced in promotion of the brand as a whole and what the company offers. This spot is featured on Daily Burn's Roku landing page and main YouTube video.
Additional Daily Burn Content
The videos bellow are promos and various reels of Daily Burn’s programming.